Enhancing the Game Payment app at Brighton Palace Pier

Game Payment Technology (GPT) – the joint venture formed by bacta and Polar Moment to provide an easy-to-use alternative to cash payments for amusements and fruit machines – continues to progress at Brighton Palace Pier.

The Game Payment app has seen successful use since mid-May on 77 machines in the pier’s Dome arcade. All 77 of these machines have been played using the cashless gaming app.

Anne Ackord, CEO of The Brighton Pier Group PLC, commented: “The Game Payment app is breaking new ground in the amusements industry, and we are proud to be the first family entertainment centre to partner with GPT on this. Our relationship with GPT has allowed us to collaborate closely, ensuring the solution met our needs and was easily implemented. We’re looking forward to a busy summer and expect the use of cashless payment to become more and more popular.”

It’s this close working relationship with Brighton Palace Pier that has helped the app to evolve and continue to meet changing consumer needs. Accordingly, a new release of the Game Payment app went live on 20th July 2021.

The latest version makes management of the Brighton wallet easier, speeding player registration by reducing the number of buttons that must be pressed. Players will also now be able to scan a QR code in order to connect to a machine. This means you won’t need to have Bluetooth enabled on your device to search for nearby GP-enabled machines.

Another new feature is QuickPay. This enables players to repeat their last payment for an amusement machine with the press of a single button, without the need to re-scan or connect.

The Brighton and GPT team are also looking at extending the use of Game Payment to other areas on the pier, and to increase awareness of the app, encouraging players to download the app before their visit.

Tim Stratton, a GPT director, commented “Brighton Palace Pier has been a really fertile ground for new ideas to enhance the app. Many of these, and other innovations, will be introduced over the summer as we both deepen and broaden the capabilities of the Game Payment system.”

Game Payment is easy to install in new and existing machines, both digital and analogue. Contact us at info@gamepayment.technology to discuss your machines and the best options to Game Payment-enable them.